Salons and clinics are the backbone of the billion-dollar beauty industry. With more and more locations popping up over the country, it’s becoming harder to stand out from the crowd. One way you can make your presence known is with a refurbishment of your space. Featuring unique design elements can both put you on the map, and attract new customers.
Your interior should reflect your brand as well as how you want your customers to feel during their experience. Walking into an environment that sets the tone of the business is crucial. You may want your customers to feel calm and at peace or you may want to re-energise them.
A great design feature to incorporate into your refurbishment are improved waiting rooms. Although some customers prefer the idea of no wait at all, there are still people that appreciate the experience of being able to sit down and relax while being offered a coffee or champagne.
Brisbane Plastic & Cosmetic Surgery | Rather than your typical doctor’s office with harsh plastic chairs that make you feel worse than when you came in, let’s change it up. Making your waiting room feel more homely and aligning to your brand can make a whole world’s difference. Designed by Collectivus and built by Unita, Brisbane Plastic & Cosmetic Surgery’s (BPCS) waiting room projects the clinic’s professionalism and luxe, upscale vibe through its interior design. With plush seating and opulent finishes like marble feature walls and floor-to-ceiling mirrors, there’s no doubt BCPS is delivering their clients a luxurious experience from start to finish.
DKUK | Another way of making your business unique is by creating an artful experience. A playful take on this is by Sam Jacob who designed this South-London hair salon. Rather than clients looking at themselves in the mirror, this salon takes the art route seriously by displaying artwork in place of any mirrors. This salon ultimately reimagines the art of hairdressing in a new light.
Although some may hate the cool-toned lighting… we beg to differ. Depending on your space and what you want to convey, this lighting is the perfect choice to highlight the salon’s bright yellow features and special artwork, all in all, re-energising their clients.
Clinic 423 (FKA Park Clinic) | The best and final idea is to bring the outside in. But we’re not talking about adding some pot plants, we’re talking wood! With different tones, textures and colours, natural materials like wood can upscale your space and create a warm atmosphere. Simply refurbishing walls with wooden slats or going all out with a refitted ceiling as seen at Clinic 423, will revamp your space. Built by Unita, Clinic 423’s grandiose presence is made clear with sweeping staircases and refined timber finishes. The wood finishes contrast nicely with its white walls which keeps Clinic 423 professional but it also removes the feeling of the space being cold and clinical.
It’s clear that designing your salon or boutique can make or break your clients experience and your business’ success. So, don’t limit yourself to only giving makeovers to your clients – take your business to the next level and give your space a makeover. Refurbishments and fit-outs are the key to making a space that mirrors your business’ personality and create a memorable environment that customers love to be in.
Ready to transform your business? Get in touch today.